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CAN- Spam new rules
If you use email as a form of advertisement it is important that you adhere to the new CAn-spam laws.
The most important change is that there should be an opt out in your email that does not require the person to send any additional information than their email address that should be removed following the 10-day opt-out rule. Sometimes you are offering incentives for those thaqt forward the message in this case you are required by law to be in full compliance. Full compliance means you must scrub outbound forwards that were induced or incented against your suppression list before delivering the forward. It means that an opt-out link and physical address must be included, and the "From" line should probably be the marketer rather than the individual that wants to forward the message. In general the FTC's position is aligned with the prevailing philosophy in the business. Therfore follow the best practices regulations, and you may have nothing to worry about. If you have any doubts about the use of the Internet in the areas of Miami bEach, Miami, Miami Dade or Broward counties please contact us at (305) 331 8960 or through the Internet at www.virtualfloridarealtours.com, and Virtual Forida Tours will help you out. |
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