I was reading an article from Sandy Geroux and I could not agree more with her opinion on how to market your service to your customers. In reality when you are shopping for a service provider you want to check a group of different characteristics of the service provided by that company and only after you are satisfied with all of them is that you will be looking at the price.
The first thing you will be looking is the knowledge an expertise their customer service, if the provider is capable of an honest, ethical and fair treatment and its reputation for excellence, reliability, and that they can provide consistently a extremely high quality of the end product
After that you will like that the company is able to provide you with a complete line of valuable service offerings, options or products from which to choose, and only then you will be comparing the price with their competition.
So you have to be careful that even though a reasonable price could bring the customer towards your company at the end the most important thing the prospects are looking for is to receive the value of perceived and received value of your services.
You need to make your customers aware of the quality of your service by understanding their needs so you can provide them with what they expect you to deliver. You need to explain the customer on how to use your product in such a way that it will increase their economy.
Remember you need to understand the needs of the customer and Sandy Recommends the following list of questions:
When they need your services?
What is the most important thing they are looking with your product?
What they have done in the past that did not worked that has to be changed in order to obtain the expected results?
What are they expecting from your service?
Only when you know these important needs of your customer you will be able to explain which features of your service are tailored to his/her needs. To do this you need to master your business to the last point.
Never forget to maintain a complete follow through, return phone calls and emails in a timely manner, maintain consistent contact through the transaction. Offer to your customer a unique technology that separates you from your competition. For example in the real estate business you can offer virtual tours to your sellers and in that way you will separate yourself from the competition and increase the number of your listings.
If you want that your webpage attract customers you need to place reviews and testimonials in a very prominent place in your web page since 71 % of online shoppers read those and 42% said that the reviews were the decisive factor in their decision
Your page should contain information that could be down-loadable on the different kind of services provided, tips on how to prepare their home or business to make it more appealing to the buyer, etc.
If you cannot provide a solution for the real needs of your customer, it is time to realize that they are not your target customer so no matter what price you offer they will never be satisfied.
Price will only matter when your prospect perceives that the services and offerings of all companies are identical. So to make your business prosper you need to be able to explain to your customer that you are the best quality service provider in the market.
If your customer is looking for something you are not offering start looking for those that seek what you do offer. Then show them that you are not only the best fit to work with but also the superior choice available in the market.
If you have any virtual tour needs rememeber Virtual Floirda Tours is your best selection in Miami Beach, Miami, Miami Dade And Broward Couties. Please contact us at 305 331 8960 or through the Internet at http://www.virtualfloridarealtours.com
Reference: Geroux, Sandy: "Do You Focus On Price, While Your Customers Focus On Performance?"; retrieved from the Internet at: http://brokeragentpro.com/viewArticle.html?ArticleID=1423
