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Return on Investment
If you really love to see your photo portraiyed in your church magazine you can run an ad there and recive absolutely no returns and a lot of requests for donations to individuals with hardships and handicaps. You can spend hundreds of dollars on printed advertisements that take weeks to come into print and have at its best one to teo months in a shelf for people to look at. If it is in the Herald despite they will charge you for the whole group of people subscribed to it only 4% of the readers will ever get to the Real Estate section of the paper. Maybe that is the reason why you pay around 200 dollars for a weekend add and get no calls from any prospect. You might be spending a big amount of your hard earned money every month, in classifieds, homes magazines, yellow pages, and business directories with absolutely no return on investment (ROI). In the actual market around 87% of the buyers start their search on the Internet and frequently they get stuck with the realtor that is able to manage to get her/his webpage in the first page of the search and give them the information they were looking for. Printed advertising is diminishing its ROI year after year. I will recommend that you start keeping records of the sources of your business. If there is no return in a six-month period, its is time to try another ad. Some people will tell you that everyone is placing their ads in those places, that doesn't make it right or profitable. Once this is clear where to invest the money in a more profitable way in todays market. Obviously you will have to invest in your web page. You have to get your web page well ranked and you have to make it attractive. The Intenet customers want answers fast and they are looking for a realtor that will save them time and money. so How can you accomplish both? A virtual assistant or a blacberry can help in fast answers, but to make your web page more attractive you should include virtual tours. Virtual tours are an excellent promotion tool since it saves you advertising money (they will be on the Internet for at least a year). also oposite to printed ads that take weeks to come out the tours will be on in 24 to 48 hours. Remember that a house chances to sell are at it s peak in the first weeks it comes to the market. Virtual tours are also an excellent way to attract sellers since they will notice that you are willing to go the extra mile for them and provide them with possibilities that other realtors are not willing to provide. If you have any virtual tour needs on Miami Beach, Miami Dade or Borward counties rememember to contact Virtual Florida Tours at (305) 331 8960 or through the Intenet at http://www.virtualfloridarealtours.com
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